We developed the corporate identity for this traditional preparer of fish preserves from Bermeo, undertaking the whole of the packaging line and we created the web site, with the tuna in all of its variants as the main product. The challenge lay in creating the image that would give expression to the company’s long history and adapt it to the new containers. In addition, the “Anchovy Club” came about with the aim of promoting the Serrats products and facilitating direct sales.