When Sagardoetxea commissioned this identity from us, we saw it clearly: no apples or casks or bottles, etc. We decided to associate the logotype with forms and colours that suggested traditional materials – wood, forged iron – and abstract forms that play with filling and emptying. Materials and shapes that are present at the museum and in the process of preparing the “sagardoa” [a traditional Basque cider] and which are related to Basque sculpture at the same time.
On the basis of the logotype, we define the norms of identity of leaflets, signposting, web site, etc.