Borines has been a historical and deeply related to Asturias brand since 1873. It is because of this that when planning/designing the new Borines packaging, we seriously took this cetenary company's previous history. We were sure about staying away from artificial, from design conceived/understood as extravagance. It was about keeping the company's essence updating its image in different (media) to obtain a (well-dressed) water with good presentation on the table. Borines represents values such as trust, craftsmanship and Asturian origin.

The Borines health resort and La Victoria's spring fountain are located at mount Sueve's foothill in the Asturian town council of Piloña. The new label range illustrates the mountain and the spring fountain where this water flows (to be bottled afterwards).